The Green Deal project was launched yesterday, yet, according to a survey commissioned by USwitch.com, only 19 percent of the United Kingdom population have even heard about this cool scheme.
Announced emphatically as the "“biggest home improvement programme since the Second World War”, the Green Deals is the most important green policy project of the UK's government in order to address the country's energy inefficient housing stock.
YouGov conducted a poll, commissioned by USwitch.com, which revealed that less than two consumers in ten are aware of the existence of such a programme, i.e. the Green Deal scheme.
Even if the public is not aware about the existence of the Green Deal, they are pretty concerned when it comes about energy efficiency, 67% being very interested in making their residences more energy efficient and 86 percent of the general public see lower heat/energy bills as the main benefit of such an improvement.
The Director of Consumer Policy at USwitch.com, Ann Robinson, made the following comment:
“The high cost of energy today means that Green Deal has to deliver - there is a lot at stake here for consumers. Household energy is rapidly becoming unaffordable and reducing the amount we use will protect us from higher bills. This is why consumers need to have a simple, well-designed and well-communicated scheme they can trust, if they are to feel the benefits in their pockets and on their bills.
“In the face of higher prices there are two simple steps to lowering bills: use less energy and pay the lowest possible price for what you do use. The Green Deal should hopefully help many more with the former, and I would urge consumers to help themselves now with the latter.”
This poll underlines the importance of the almost £2.9 million spent by the Government in a marketing campaign, promoting the Green Deal scheme. Over sixty percent of the survey respondents showed interest in the advice, reassurance and support that the Green Deals scheme will offer after its launch. 54 percent of them also showed interest in receiving a report that will help them understand better what are the main benefits of the Green Deal scheme and what improvements are to be made in order to make their residences more energy efficient.
Almost half of them liked the "Golden Rule" concept, which states that you may repay the cost of these improvements through energy bill savings.
As the Department for Energy and Climate Change is working closely with the Public Relations Agency Freud, in order to help make these issues of public interest more popular, the Minister Greg Barker stated that:
"We now have funds for a communications campaign that will build further understanding of the Green Deal, helping to create a real buzz. When you add our fantastic cash back into the mix, it's clear that the Green Deal is building momentum and will be a brilliant offer for people."
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